Ecco offers a simple philosophy: The shoes must adhere to the foot.
When you wear a couple of shoes that encourage the foot to lead, might change method your body feels, acts and responds. These shoes can improve your posture, even when you're standing still.
In 1963, Karl Toosbuy sold his car and home and moved to Bredebro, Denmark, where he opened his first factory for his new company, Ecco Sko A/S (later renamed Ecco). Early work thinking about flexible durable soles for incomparable privacy. By the late 1990s, corporation began offering men's and women's running shoes. By 2000, Ecco's single-largest market was the United States, where today it goes head to head against shoe giants Nike, Reebok and Adidas.
The company calls its products 'physiological footwear.' As their design, these shoes can activate body support and postural muscles an individual walk more upright and try to get an enhanced workout. Instead of making the foot mold to the shoe, Ecco builds its shoes to follow the normal form and performance of feet. Response to the 56-year-old company has been positive. Today it is among of prime shoe companies in earth and is one of the leaders as field of comfortable footwear for women.
One of Ecco's lines is its MBT footwear which stands for Masai Barefoot Technology. When explaining the process, Ecco suggests you remember the idea of walking barefoot across a natural surface. You'll find nothing smooth an grassy surface as it usually has more 'give' than a concrete surface. Walking across these variations globe surface can lead to you to constantly shift your stance, so your foot stretches more, your gait changes and your posture betters.
Basically, MBT technology enables us to walk the way our ancestors walked back before the day of pair of shoes. It also:
Ecco's regarding sport shoes MBT footwear jump-started Ecco in the footwear business. These shoes enter the scene athletic styles, boots, casual shoes, clogs, sandals and dress shoes for men and women. Intensive testing . all made using Masai barefoot Technology.
Whit a lot of comfortable and chic shoes come to a decision from, Ecco makes fashionable footwear fun again!