They mention that cycling is the new golf - fresh leisure activity of choice for fitness-seeking execs. They've got the Titleist clubs along with the Audi these days it's that carbon-fibre Bottecchia, Specialized or Cervelo that's providing their thrills.
Given associations of British riders in last Olympics and Brad Wiggins' landmark Tour de France victory this year, it's for you to understand the across the board explosion in UK interest in bike riding, while the exploits of Dan Martin and Nicolas Roche have captured Irish headlines.
But as well-heeled enthusiasts leave their BMWs in the garage and take to your roads aboard bicycles costing up to 9,000 apiece, this monumental explosion of not just spectator enthusiasm but active participation is really a worldwide phenomena - and Mallorca appears to be at the heart of it, merit to a year-round exercise-favourable climate, glorious scenery and superbly engineered roads along with a native population raised on cycle racing lore.
When I visited this spring, this had estimated that around 50,000 cyclists were on the isle. They came from Scandinavia, the United States, Germany and two-dozen other nations besides the UK and Ireland. Many brought incredibly own machines but there are extensive bike rental shops along the island - their ranks full of advertising executives, money-men, doctors, engineers different professionals. At least it was those in normal garb rather compared Lycra-clad hordes who seemed out of place.
Given appeal of soy social status of a lot of of these born-again cyclists, it's Mallorca's high-end hotel properties possess been fortunate to reap reap benefits.
Set in the midst of a quiet, quintessentially rural web of traffic-free byways together with challenging mountain roads within short pedalling distance, the elegant Reads Hotel & Vespasian Spa, just away from bustling little town of Santa Maria, is ideally placed as the cycling establish. No wonder the holiday division of the famed Trek bike firm runs its programme at this point.
Reads isn't just cycling friendly, it's run by a motorbike riding relatives and super-fit Malcolm Wyse, son-in-law of the hotel's creator, often joins his guests for a spin. For Reads own high quality cycling package you simply need to bring particular helmet, cycling shoes and pedals - they will loan that you just top-end Giant road ride.
The four-night package includes accommodation, a hearty buffet breakfast, three x three-course lunches or dinners within hotel's atmospheric Blues Brasserie, three deep-tissue massage sessions, energy drinks and energy bars to take out of the rides and free associated with the spa and its pools - plus idea how to find all exciting workout cycling tracks.
Reads seriously isn't for bikies though. Will be the major walks in the nearby jagged 4,850-ft Serra de Tramuntana Mountains; a massive range of watersports in the many seaside resorts while Palma is a short taxi ride away for a nice night out. Alternatively, you could slum it regarding heaving bars of Magaluf - or 'Shagaluf' as the lager lout hordes call it. Alternatively, there's absolutely nothing to beat settling in cooler areas of one in every of Reads olive trees with an ice-cold beer and the book, while anticipating a couple of the island's finest cooking.
It's easy to tell in case you are in Magaluf or its rival resort, El Arenal: initial is all Union flags and lager fuelled idiots, the second is lederhosen and sizzling sausages and race one to the sunbed.
Fortunately, it is really possible to escape the Costa del Blackpool and its G erman counterpart. Fortunately it's simple escape the madness and explore what is, with Corsica becasue it is only challenger, far and away the best Mediterannean island - and what better technique explore it than on two wheels.
While happen to be doing it, don't miss the winding road that clings on the cliff edges of the north coast, from the ddelightful little bay of Puerto Soller to Richard Brnason's La Residencia property in Deai and beyond or the dizzying ride along the narrow crest of the Formentor peninsula.to its much photographed lighthouse.